Every festival, large or small, needs a good business plan. Without one, you’ll be behind as soon as you start to approach vendors and sponsors, price your tickets, even articulate your value through your promotions and press.
Putting a festival business plan together can be time-consuming — but it’s well worth the effort. A solid business plan helps you focus on your event’s purpose and goals, determine its financial viability and potential, and map out the resources required to deliver it.
Here’s what information your festival business plan should contain and tips on how to write it.
The elements of a festival business plan
Contoh RAB Event Festival Musik Untuk contoh rab kali ini pertama kita susun dulu secara glondongan atau pkt item pekerjaanya sebelum nantinya kita breakdown secara details. Contoh Proposal Kegiatan Berbagai Event 1. Contoh Proposal Kegiatan Berbagai Event – Contoh proposal sponsorship. Proposal Sponsorship. Segala puji bagi Tuhan yang maha ESA karena atas kehendaknya kami bisa membuat proposal acara pameran “ End Sale ” Fashion Bazaar & Garage Sale.
Your business plan should be a comprehensive document, with enough detail to answer any questions from potential partners or new team members. The following are the most important elements you should include.
1. Executive summary
The executive summary is a thorough yet succinct overview of your event and acts as an introduction to both your festival and you, the event creator. It should be a minimum of one page (but no more than 10% of your whole document) and lets readers know:
- What your event is and where/when it’ll take place
- Your festival’s mission and objectives
- How it benefits the local community
- Who you and your team are
- Your estimated income and expenditure
2. Background and history
This section provides you with the opportunity to go more in-depth about your event’s history and your own background, including past experience and event successes.
3. Event overview
Here, you’ll want to break down your festival’s mission, objectives, target market, and stakeholder involvement. You can also describe the event in more detail.
4. Event requirements
This is where you’ll list out all the details of your festival’s requirements, from venue rental to production, to legal and insurance, down to the nitty-gritty of A/V equipment.
5. Marketing plan
How are you going to promote your event? In this section, you’ll break down your strategy for selling tickets. Details include:
- Positioning
- Channels
6. Budget breakdown
The only true way to project whether you’re going to be profitable or not is by breaking down your festival budget. Your budget might not be fully baked when you first put this document together, so be sure to update it with the latest data as you go (especially after your festival ends).
7. Appendix
Include non-vital information like a festival map, other market research, or reports that don’t fit in the rest of your festival business plan here.
Tips for writing a compelling festival business plan
Your business plan is a tactical document, but it’s also your festival’s identity captured on paper. So while the language you use should always be professional, it should also be on your festival’s brand. That means you should:
- Clearly differentiate yourself. There are more and more festivals popping up each year, which means to really stand out, you need to be clear on what sets you apart.
- Show your festival’s market opportunity for partners. Your event provides something that no digital campaign ever can: face-to-face, distraction-free interaction with your attendees (their customers). Be sure to show sponsors the value of your event.
- Showcase your team’s talent.Half the reason you’re able to do what you do is because of your awesome team. Be sure to highlight their skills and past experiences, to convince partners and sponsors that you’ve got this.
How to stand out in a sea of events
In a saturated market, events that don’t nail the attendee experiences become irrelevant. Discover how to stand out in Stay Relevant: 6 Event Trends Shaping the Future of Festivals.
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Here’s a selection of what we think are the best events in Croatia taking place in 2021. We add to this list all the time (as new events or additional details are announced), so do check back regularly! If there’s anything you think we’ve missed, then do please email us.
- Do also see our pages on Public Holidays in Croatia 2021 and Christmas and New Year in Croatia
Events all year long
Rijeka was one of the two European Capital of Cultures in 2020 (along with Galway in Ireland) – a year that was obviously greatly affected by the pandemic, meaning the events and celebrations were muted. Its Capital of Culture status has been extended in 2021, so some additional special events will still be taking place. Check out the official website for more details: Rijeka 2020.
Events in Croatia in January 2021
Most Christmas and Advert Fairs in Croatia do still run until early January – so if you’re in Croatia this month, check locally to see what’s on!
Dubrovnik Festa is a mini-festival held in the run-up to the Festival of St Blaise (see February below). This year’s festival will be held from 25th January to 2nd February 2021. Events include concerts, theatre performances and food and wine offerings.
On Friday 29th January 2021, the annual “Night of the Museums” will be taking place digitally. In a normal year, over 200 museums, galleries and other similar institutions across the country in 100 cities and towns take part; there are usually around 300,000 people visiting Museum Night so you can see that it’s a very popular event. You can find some further details of this digital event at the Croatian Museum Association website.
Events in Croatia in February 2021
The Festival of St Blaise (Dubrovnik’s patron saint – Sveti Vlaho in Croatian) takes place each year around 3rd February (St Blaise Day) and includes a number of ceremonies in which the people of Dubrovnik pay their respect to the saint. This year’s festival will be held from 2nd to 7th February 2021. There are also a number of linked events taking place in the preceding days and weeks. The same day is also considered a “City of Dubrovnik Day”, with certain events also being held to celebrate this.
Gast Fair is the largest gastro event in Croatia. It is on from 24th to 27th February 2021.
Events in Croatia in March 2021
The Festival of Oysters takes place on St Joseph’s Day (19th March) and the days after in Ston and Mali Ston, towns famed for their oysters. You can sample this local delicacy in a multitude of dishes at the festival, alongside trying out some local wines. Traditional singing and dancing also take place.
The Dugi Otok Trail takes place on 13th March 2021.
Events in Croatia in April 2021
100 Miles of Istria (8th – 11th April 2021) is an endurance event that actually contains several races over the weekend – a tough, 100 mile trail; the ‘easier’ 110km one; and a more ‘manageable’ 65km trail. Anyone can enter any of the races – if you’re brave enough!
Events in Croatia in May 2021
Contoh Rab Event Festival 2019
The Festival of Flowers is held each year in the cellars of Diocletian’s Palace at the beginning of May, usually with a high number of exhibitors showing displays to a particular theme. A gorgeous visual event, be sure to check it out if you’re in the city this month!
Split’s patron saint, Saint Domnius (Sveti Duje in Croatian) is celebrated with a feast day held each year on 7th May.
The Sea Star Festival is on in Umag on 28th-29th May 2021, part of the Exit group of festivals. There’s also addtional days of parting either side of the festival!
Events on Korcula include a celebration of the times of Marco Polo (who was – supposedly – born on Korcula) at the end of May, when the streets of Korcula Town are decorated to look like a 13th century town.
Events in Croatia in June 2021
“Porec Summer” will take place starting from mid-June (normally to September) with a wide variety of events including music, dance and more. Check locally for up-to-date listings.
The Hideout Festival returns this year from 20th to 24th June 2021, held in the open-air clubs of Zrce Beach in Novalja on the island of Pag.
The sailing regatta Fiumanka will see boats sail from Rijeka to Omisalj and back; there are also plenty more additional accompanying events for participants and spectators besides! It will take place 5th to 13th June 2021.
The Mediterranean Film Festival Split will take place from the 17th to 26th June 2021, showcasing films from the region at several venues in Split.
Lake Jarun is home to the INmusic Festival, a three-day music event in this pretty setting in southwest Zagreb, with a host of top international bands and stars performing. Held 21st to 23rd June 2021, read more on our guide to the Festival here. The excellent line-up this year (held over from 2020) includes headliners The Killers!
Sibenik’s International Children’s Festival will be on from 19th June to 3rd July 2021; the first event took place in 1958.
Events in Croatia in July 2021
The Pula Film Festival will be in its 68th year in 2021, making it the oldest festival of its kind in Croatia. Both Croatian and international films are shown at various locations in Pula, including in the stunning amphitheatre (the Arena) in the town.
July and August see an absolutely cracking line-up of music festivals take place on this part of the Croatian coast – the way these festivals are lined-up (all in the same location of Tisno), you could get almost a month and a half of solid partying! July’s events include Love International (14th – 20th July 2021) and SunceBeat (21st – 29th July 2021).
The 31st Croatia Open ATP Tennis tournament will take place from 16th to 25th July 2021 in Umag. A clutch of top men’s players, including some of the top Croatian players, take part in this ATP 250 level event. There’s also a number of other celebrations taking place that accompany the tennis, making it quite a fun tournament to attend!
Animation festival SUPERTOON is on in Sibenik from 19th to 23rd July 2021. Short animated films will be shown, as well as films for children and other animated features.
The Split Summer Festival runs for about a month from mid-July to mid-August. Much like the Dubrovnik Summer Festival, this one features open-air theatre, music and dance performances at various special venues around the city, including in and around Diocletian’s Palace.
The famous Dubrovnik Summer Festival starts mid-July and runs until the end of August; this year from 10th July to 25th August 2021. Each year, the Festival includes theatre, opera, music and dance events at various open-air venues around the city.
Kazaliste Ulysses (Ulysses Theatre), co-founded by famous Croatian actor Rade Serbedzija, is situated on Veliki Brijun island (of the Brijuni islands) and runs each summer with some wonderful plays – past seasons have seen Hamlet and King Lear. The Theatre is open and holds performances from mid-July to mid-August each year.
Two well-established music festivals, Outlook and Dimensions, are moving location from their previous home near Pula – they will now be held at The Garden Tisno. (A move postponed from 2020!) They are also going to held earlier in the summer! Dimensions is being held 1st to 5th July 2021 whilst Outlook has become Outlook Origins and will be on from 29th July to 2nd August 2021.
Events in Croatia in August 2021
On the first weekend of August each year, a very famous and historic horseback tournament takes place in the town of Sinj, near Split. Now in its 306th year (that’s not an error!) the Sinjska Alka (or Sinj Alka) sees competitors on horseback armed with lances, aiming to hit the inside of a metal ring (the alka) with points awarded according to which part of the ring they hit. The Sinjska Alka was entered onto the UNESCO Intangible World Heritage List in 2010 (read more on the UNESCO site), and is well worth attending if you’re in the region in early August.
Events in Croatia in September 2021
The 54th International Puppet Festival will take place 17th to 23rd September 2021; both Croatian and international puppetry groups take part.
The 21st Split Half Marathon will be on 26th September 2021 on a course that takes in many of the famous sights and areas of Split, including the Riva (start/end point), Marjan Park and Poljud stadium.
Events in Croatia in October 2021
Starting in September, though mainly taking place in October and the beginning of November, the “Day of Truffles” events are actually a succession of truffle-themed days taking place every weekend at various towns in Istria. Check locally for planned events, and enjoy tasting various food and dishes flavoured with truffles.
Marunada is a festival devoted to chestnuts – sampling chestnut delicacies & chestnut liqueurs, collecting chestnuts…and plenty of games and sports events too! Marunada takes place in various venues this month, mainly near Lovran in Istria.
The 23rd Biograd Boat Show will take place from 20th to 24th October 2021.
Events in Croatia in November 2021
The Good Food Festival in mid October offers food and drink tastings, culinary walks, workshops, kids events and more.
Mid-November sees Theatre Night in Croatia (having expanded, it also takes place in several other neighbouring countries). Somewhere along the lines of 80 venues in more than 30 towns and cities in the country participate, welcoming over 40,000 attendees. Theatres will hold free (or cheaper) performances, with additional workshops, tours and similar.
Events in Croatia in December 2021
One of the most celebrated Christmas fairs in Croatia (if not in Europe!) is the impressive Advent in Zagreb.
Almost all towns in Croatia, however small, will have festive decorations put up to celebrate Christmas. Some, especially the larger towns and cities, will have Christmas fairs, ice skating rinks and other events to celebrate the time of year. This is also true for New Year’s Eve – head to the main square of the town/city you’re in, and you can probably enjoy a free evening concert until the early hours, which normally has a pause for fireworks at midnight!
For full listings of events in the various Croatian regions, towns and islands, see:
- Events in Istria
- Events in the Kvarner Riviera
- Events in North Dalmatia
- Events in the Makarska Riviera
- Events on the Islands
- Events in Split
- Events in Southern Dalmatia
- Events in Dubrovnik
- Events in Zagreb
- Events in Eastern Croatia
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